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And I'm not even scared of flying; I can only imagine what it's like to someone who has a genuine phobia. But Virgin Atlantic Airways aims to alleviate the issue - with an iPhone app!
The app is based on Virgin Atlantic Airways' Flying Without Fear course, which supposedly has a 98% success rate. The idea is not bad: anything that can make your mind busy during those awkward moments of liftoff would probably be helpful, and an iPhone app seems like a perfect way to do just that. Richard Branson, president of Virgin Atlantic, claims "the app will put many travellers at ease and enable them to prepare for their first Virgin Atlantic flight."