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Find the iPhone App Store a little overwhelming? Apple has the answer. The company has launched a section of its site called "iPhone Your Life", wherein Apple has hand-selected the best iPhone apps for different lifestyles: Around Town, World Travel, At Home, Getting Things Done, Fun and Games. A handy reference, we think, for finding your way in the sea of iPhone apps now available.
The iPhone as a lifestyle brand, though? We think Conan O'Brien got there first...