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STARTUP DETAILS:
Company Name: Ipoki
20-word Description: Ipoki is a GPS-based social network that allows you to share and track your position with our friends.
CEO's Pitch: Ipoki allows people to share geo-location data using a small application installed in their mobile devices. With Ipoki you can track the position in Google Maps or Google Earth of all our friends. Keep your tracks in Ipoki and upload your photos in Flickr. Now you can geo-locate all your Flickr photos from Ipoki just with one click! Embed your map with your real-time location in your Blog or any other site. Geo-locate live video with Qik integration. Send your position to Fire Eagle automatically, too.
Mashable's Take: Working the international, location-based social scene from its place of origin in Galicia, Spain, Ipoki’s play for a broad, mobile and well-connected membership is all about bridging connections. That goes for friends as well as popular Web services. The company’s CEO mentions names like Google Maps, Google Earth, Fire Eagle, Flickr and Qik. Such references help to explain clearly what it is Ipoki’s role is for its users. Location integration, is how I would frame it.
Of course, if you use Ipoki simply for the sake of tracking, there’s not much to it. It’s a little too simple in that sense. But employ it to its full potential as the hub or nexus it is, with the few value-added connections it can establish for networkers, and everything seems to mesh. Or “mash,” as we’d like to put it. It is only as powerful as its users allow it to be. You can make your account singularly dish short blog posts. Or you can get involved with photo and video, too. Your call. Tread lightly or heavily. Within reason, Ipoki allows it all.