iSporty, a social network for sports, will launch tomorrow. If the site looks at all familiar, that's because it's really a relaunch of TiredandTested, which we wrote about at the end of last year. It's pretty clear in this iteration that iSporty will cater mainly to the UK market, and global users might feel a little lost among the hordes of soccer fans.
You need to be logged in to see the full extent of the new features, which include the site's TV web channel iSporty TV, regularly updated sporting news, blogging, fansites, scrapbooks and photo sharing. There's also the ability to keep a calendar and post events. Groups, meanwhile, are populated with photos from Flickr and videos from YouTube and Google Video - there's Google Maps integration, too. The interface is an acquired taste: the brown, red, gray and blue takes a little getting used to, and I think the old design was less stale.
I partially understand the benefits of narrowing your scope to one country (no competition), but I also think it's less ambitious than taking on the world: wouldn't you rather follow the MySpace and Netvibes strategy of launching a global/US site first before rolling out national versions?
Other sports social networks include Takkle, FanNation and Ultrafan.
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