Following up the previous music-specific story of the day here on Mashable, it appears that Paul McCartney, previously a member of the fabled Beatles music quartet (the so-called Fab Four), has finally agreed to distribute the whole of the historied band’s back catalogue for the sum of $400m. A portion of the profits will be given to Ringo Starr, another surviving member of the group, as well as the families of the late George Harrison and John Lennon, reports the UPI.
Perhaps this coming Tuesday? How enticing a prospect. However it is highly unlikely that iTunes’s proprietor would exercise such haste when dealing with something so coveted the world over as the Beatles songbook. Instead, the service is likely to promote the impending delivery of albums such as Sergeant Pepper’s Lonely Hearts Club Band and Revolver extensively prior to their debut. Great sales are what iTunes is after, for sure, and arousing strong anticipation among its customer base is a standard practice among marketing forces that will no doubt be used. Particularly so in this case.
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