iWidgets has now become a Social Syndication Platform thanks to its first major customer, CBS Interactive, one of the world's top broadcasting companies. iWidgets allows website owners to socially syndicate their content and increase user activity in order to drive traffic and improve brand awareness. Apparently, CBS finds this model attractive enough to give it a shot.
Strange Bedfellows?
At first glance it might appear like an odd partnership but upon further review it makes a good deal of sense for both parties as well as for viewers. Socially syndicating CBS' popular content via iWidgets will enable audiences to watch full episodes of television programming directly within popular social networks. They will also be able to socially engage viewers with features such as sharing, polls, ratings, and contests.
The Verdict