Lopez and her label, Island Def Jam, announced the campaign Wednesday with a custom tab on the artist's Facebook Page titled "Like for Love?" The page includes a 30-second clip of the song, featuring Lil Wayne, and a call to show J-Lo love by clicking "Like." So far, the song has received around 2,000 Likes (2% on J-Lo's "Love Meter") -- but fans have until the official release date, April 5, to "Like" the jam.
Fans can also share a link to the page in order to win an autographed copy of Lopez's new album, Love -- those who get the most clicks on their links will score the goods, and those who share the link and "Like" the song could win a trip to see the American Idol finale in Los Angeles (Lopez appears as a judge on the show).
This is hardly the first time an artist has leveraged the Facebook Like to offer a song. In fact, Lil Wayne premiered the first single off of his new album exclusively on Facebook (with a call to "Like" to unlock), and Jay-Z and Kanye West launched a dedicated Page on the site so that fans could get a first listen of "H.A.M," off of Watch the Throne.