The Play J Ice Cream truck has been making the rounds in the Soho area of New York City, selling ice cream cones shaped like (you guessed it) the letter J.
The ice cream is stuffed into a crunchy hook-shaped cone, and ends up looking ... well, somewhat ostentatious.
[seealso slug="kanye-west-ice-cream"]
Today, we will be at 10 Hanover sq. till 4 and move to St. Marks!! #playj #Playjscream #jscream #icecream #icecreamtruck #dessert #FiDi A photo posted by Play J (@playjscream) on May 15, 2015 at 9:43am PDT
Play-J co-owners Chulho Kang and Rich Kion have modeled the ice cream after a popular dessert in South Korea called Jipangyi.
The benefit of the admittedly phallic shape is that there's less mess, since the shape allows for less unwanted drips.
Beautiful day for an ice cream! No wait, it's J'scream! pic.twitter.com/CVBFZu7vbR— playjscream (@playjscream) April 29, 2015
The food truck's Twitter account says everything you need to know about the unusual ice cream: "We don't wanna just serve you an ice cream. We want you to enjoy, have fun, and experience something new."
Some say the quirky cone resembles a saxophone ...
Ohhh Kenny G!!?? No Kenny J!!! Playing J'scream at Play-J!! Thank you for your wonderful performance! #jscream pic.twitter.com/5MC1lc1Y7R— playjscream (@playjscream) April 21, 2015
... while others have their mind planted more firmly in the gutter.
Found a Korean ice cream truck in Soho with J shaped cones. People stare when you eat it but yolo. pic.twitter.com/HDwrszDw7o— Maricia J. (@MusingsofKrav) June 14, 2015