Last week, Mashable spoke with Oliver about his efforts both offline and on -- he had just started using Twitter hardcore last Friday. He told us about his new television show, Jamie Oliver's Food Revolution -- which airs Fridays at 9 p.m./8 p.m. CT on ABC -- his dream for a more nutritious future and how he's using social media in an attempt to realize it.
According to Oliver's website, celebs like Larry King and Oprah Winfrey have already shown their support for the project, and as part of today's Internet-driven effort, Oliver is asking people to use Facebook, Twitter and e-mail to spread the message. He tells us that you can:
Update your Facebook status with this message: "Fresh food not French fries! Sign the petition to make school lunches better. http://bit.ly/JOfoodrev "
Tweet the following message: "Fresh food not French fries! Sign the petition to make school lunches better. http://bit.ly/JOfoodrev Plz RT. #foodrevolution"
E-mail the following note to friends, family and colleagues: "I have joined the Food Revolution and you should too! We need your help to change the way America eats. Every child in America has the right to fresh, nutritious school meals, and every family deserves real, honest, wholesome food. Sign the petition to save America's cooking skills and improve school food. http://bit.ly/JOfoodrev Thanks and please pass this message on."