Jangl has quickly found a way to take advantage of its sprawling reach, as we learned with the announcement of its Mobile Media Initiative, which monetizes calls by inserting ads before you're connected. This keeps costs down for users (down to free, that is), and presents a unique ad revenue model for the VoIP service. In terms of any splits that Jangl has done with its social networking partners have not been revealed in detail, but I imagine that any split would introduce an intriguing opportunity for furthering Jangl's initiative along.
Today, the Jangl Mobile Media Initiative is officially kicking off in a big way, with several launch partners, including Pudding Media and Ogilvy's Digital Innovation Group, which is actually providing the mobile advertising solutions for brands involved. The natural question is of course, how will users respond to ad-supported calls over a VoIP network? I imagine a great many of them could care less about the ads, and as more brands and advertising networks further explore the possibilities for advertising options, there will be a give and take relationship between marketers and consumers, experimenting with this new medium.
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