As much as enterprise companies try to pump up interest in their services with flashy conferences and buzzwords, it's not always easy to get people excited about the cloud.
At cloud storage platform Box, Chief Executive Aaron Levie is known for trying to increase the enthusiasm at the company's annual BoxWorks conference with joke-filled keynote addresses and his brightly colored sneaker and socks combo.
But this time around, Levie one-upped himself on Wednesday and surprised attendees with an unexpected guest: Jared Leto.
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Leto, dressed in his hobo-rocker-chic finest, took the stage during the final minutes of Levie's keynote to talk about how the music industry has changed over the years and how he and other artists leverage digital tools to connect with fans.
But before beginning their Q&A, in a moment so awkward it could have been pulled straight from HBO's Silicon Valley, the two entrepreneurs compared their respective awards-- Levie's Crunchie with Leto's Oscar. Leto then passed his award around the audience so attendees could take selfies with it.
Earlier, Levie had announced new industry-specific enterprise tools for businesses. Leto -- who is apparently a fan of Box -- at one point quipped, "I use Box so much it's probably illegal in many states in America."
Leto also touted the benefits of the cloud and said he doesn't care if fans steal his music, but he noted more artists need to accept the way the industry has changed.
"Technology has been a great equalizer," he said. "The world is going to the cloud whether you like it or not and you better jump on board before it's too late."