Jason Mraz Uses Fans' Tweets to Fuel Music Video

 By 
Brian Anthony Hernandez
 on 
Jason Mraz Uses Fans' Tweets to Fuel Music Video

A handful of tweets appear in Jason Mraz's music video for "The Woman I Love." The Twitter missives, which pop up as animations, propel the video's overall concept.

Mraz last summer challenged Twitter users to answer the question, "What does 'The Woman I Love' mean to you?" More than 10,000 responses flowed in with #MrazingTheVideo.

Mraz rewarded fans whose ideas were used by putting their handles at the video's end.

"It's an idea that's never been done before in terms of fan-sourcing on Twitter," Thanh Nguyen, digital marketer at Mraz's label, Atlantic Records, previously told Mashable.

"The Woman I Love" is from Mraz's Love Is a Four Letter Word album, which peaked at number two on Billboard's Hot 200 albums chart in 2012.

BONUS: Jason Mraz Holds Instagram Contest

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