If you wondered which department store could party hardest, your question has finally been answered.
Apparently, J.C. Penney served too much beer at its Super Bowl pre-game party, because the company became a bit incoherent on Twitter Sunday night during the big game.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0— JCPenney (@jcpenney) February 2, 2014
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???— JCPenney (@jcpenney) February 3, 2014
Hasn't anyone told you not to drink and tweet, JCP?
But it turns out the company is in on the joke -- well, a different joke. Apparently, the typos were due to wearing mittens.
Oops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl— JCPenney (@jcpenney) February 3, 2014
Seems the brand's attempt at humor or an "Oreo moment" -- in hopes of leveraging the Super Bowl to gain social media attention -- didn't go as planned.
The company previously gained some Twitter attention in November for getting sassy with Kmart over an ad.
Other brands may end up stealing J.C. Penney's viral spotlight, though. In a quick move, companies like Macy's and Kia provided some chuckle-worthy replies.
@pitpanther01 Pinky swear, it wasn't us!— Macy's (@Macys) February 3, 2014
Eat a #SNICKERS, you’re not you when you're hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0— SNICKERS® (@SNICKERS) February 3, 2014
Hey @jcpenney need a designated driver?— Kia Motors America (@Kia) February 3, 2014
Tweet responsibly, folks.
UPDATE, 2/3, 4:40 p.m. JC Penney spokeswoman Kate Coultas tells Mashable that while many people formed theories on why the company was tweeting incoherently (several suspected the brand was hacked), the original concept of getting in on Super Bowl chatter was achieved.
All of this just contributed to the buzz and once they saw our "Oops…we're tweeting with our mittens on" tweet they also updated....We wanted to find a way to stay above the Super Bowl fray and instead create our own narrative. Given it was cold, and we are selling Go USA mittens, we thought it could be a fun stunt! The buzz certainly exceeded our expectations and the initiative overall was a great success for us — we gained over 10,000 followers last night, received over 40,000 @jcpenney mentions and 1,800 mentions of our hashtag #tweetingwithmittens.
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