Kraft has come up with a clever way to exploit Jell-O's unique motion properties in the digital age with an app for the iPhone and the iPad that features a gelatin cube dancing to your music.
The free app [iTunes link], created by ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song's beats per minute and energy level. The agency worked with choreographer Troy Kirby on getting the moves down right.