Should Celebrities Create Their Own Branded Social Networks?

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Should Celebrities Create Their Own Branded Social Networks?

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What's better than having 1 million followers on Twitter? Having 35,000 followers on your own social network. At least, that's what Grammy Award-winning producer and hip-hop artist Jermaine Dupri thinks. Dupri started his own social network, Global14, after getting frustrated by limitations on other networks. The result is a community of 35,000 members that Dupri says he is more connected to.

"I have some people come on the site and they’re like, you only have 35,000 people, and they’re like, that’s not a lot, but it is a lot when they’re all talking to you," he says. "I think people get it twisted. If you have a million Twitter followers, you can’t even see everyone who’s actually speaking to you. The more followers you have, the less you actually get to connect."

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