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The "Gym/Tan/Laundry" motto was coined by one of show's stars — Mike Sorrentino, otherwise best known as "The Situation." The badge, pictured right, features an illustration of a fist pump, while its unlock text provides promotional information about the program:
"Fresh to death! You've checked in for the GTL. Don't miss the new season of the Jersey Shore - Thursdays at 10P/9C on MTV. Now pump that fist and dodge those grenades!"
In order to unlock the badge, Foursquare users just have to follow MTV, and then check into a gym, tanning salon or beach, and laundry location during the course of a week.