It was only a matter of time.
Jif, the popular peanut butter company, has finally weighed in on the debate about how to pronounce GIF:
It's pronounced Jif® #Jif #GIF bit.ly/10QjQim— Jif® Peanut Butter (@Jif) May 22, 2013
The tweet links to, what else, a GIF:
Credit:
Jif's tweet came less than a day after the creator of the Graphics Interchange Format (ie GIF) revealed that GIF is actually pronounced "Jif." This simple declaration set off countless tweets and much self-doubt among the GIF-faithful.
Whose side are you on? Share in the comments below.