Fallon, who recently took over Conan O’Brien’s 12:30am time slot on NBC, has a big presence across a multitude of social sites, including Facebook, MySpace, and Twitter. He also makes use of these tools during his show – for example, using Twitter to determine questions to ask his guests, and assigning fictional Facebook status updates to members of his studio audience during one of his skits. Recently, Fallon even had Diggnation co-hosts Kevin Rose and Alex Albrecht on the program (video below).
Some other notable individuals winning awards included Trent Reznor of Nine Inch Nails, who has been outspoken about technology issues and made one of his band’s albums available for free on the Web, and Seth MacFarlane, who won an award in Video and Film for his Web-exclusive release of "Cavalcade of Cartoon Comedy."