Jive's mission is to create what it calls Social Business Software by combining collaboration and social monitoring software in one platform. Jive plans to integrate Filtrbox's technology into its Jive SBS platform, while also keeping Filtrbox available as a separate product.
Jive and Filtrbox are just two examples of companies focused on making social media monitoring and engagement easier for brands and businesses to manage. The social web is so vast that more automated solutions and aggregation solutions are not only helpful, but often necessary to actually get a clear look at what data is out there.
We expect enterprise- and business-focused social media tools to really take off in 2010. Now that businesses have finally embraced social media and social marketing, tools that can help in the process are going to continue to emerge and compete for marketshare.