Joan Rivers, last seen as a shock punchline in Go Daddy’s Super Bowl ad, is now making a cameo in a Funny Or Die video for Svedka vodka.
Or, more accurately, Rivers’s head is making a cameo. The premise of the video/ad hews to Svedka’s long-running, head-scratching campaign motif that it’s the year 2033 and Svedka is the number one vodka brand. While a previous Funny Or Die video for Svedka imagined what reality shows would look like 22 years from now, this one takes on TMZ (featured here as TMI).
Apparently, “semi-living legend” Rivers will still be around at that time but preserved as a head in a jar like Richard Nixon in Futurama. As the Harvey Levin stand-in banters with his TMI reporters, a flashback shows Rivers losing it with the press.