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"Klouchebag" can be defined as (how do we put this delicately?) a person who is, frankly, a complete douchebag on social media. As you might infer, the word pertains specifically to Klout, a company that measures analytics to determine a user's influence across social networks.
Users receive higher Klout scores the more active and engaged they are on social platforms like Facebook and Twitter. Based on a score from 1-100, Klout influence is also measured by follower count and influence. Many users have taken it upon themselves to achieve the highest possible score by loading their social networks with content and actively trying to raise their follower counts -- you can imagine that some people don't appreciate this "klouchey" behavior.