Apparently Johnnie Walker is conceding to the notion that whiskey and facial hair just naturally go hand-in hand.
Johnnie Walker Red Label has created the first-ever scented mustache wax to enhance the mustachioed drinking experience. According to the press release, "The Boldest Wax" provides "scents that linger beneath the nostrils, but equally intensifies the flavour of the serve with every sip."
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Whiskered whiskey-connoisseurs can choose from Piperine Pepper, Citrus Essence or Ginger Root to spread on their 'stache.
The waxes were made to specifically compliment the taste of the Johnnie and Ginger — a concoction of Johnnie Walker Red Label, ginger ale and lime.
The waxes are currently sold exclusively at Huckle The Barber in East London for £7.99 a piece, and will only be available until August 2.