Quick Pitch: Get four to six sample-sized cosmetics products delivered to your door each month.
Genius Idea: JolieBox, which shamelessly pitches itself as the "French equivalent of Birchbox," is quickly advancing into additional European markets. On Friday, the startup acquired Boudoir Privé -- the "UK equivalent of Birchbox" if you will. Boudoir Privé's existing team will become JolieBox UK.
Like Birchbox, JolieBox delivers a "Beauty Box" containing cosmetics products from high-end manufacturers for €13 ($17.42) per month. (Birchbox's costs $10 per month for four to five samples.) Samples range from moisturizers and fragrances to hair conditioner and makeup. Lancôme, Laura Mercier and L’Occitane are among the more than 30 brands which have participated in the service.
Unlike BirchBox, Joliebox does not allow users to purchase full-sized versions of the products they ship out on their site -- a missed revenue opportunity, in our opinion. The company does however provide information about where subscribers can purchase full-sized products.
The less than one-year-old startup has approximately 10,000 subscribers, and raised €1 million in funding from Alven Capital in October. No additional expansion plans have been announced to date.
Series Supported by Microsoft BizSpark
