Joost, the highly anticipated Internet television service, has just signed another company. This time, Joost is teaming up with the Creative Artists Agency (CAA), which represents talent and literary figures.
And what's the deal between these two? CAA will be assisting Joost in its efforts to get the most compelling content for distribution through its network. This will be achieved by providing access to more programming through CAA's existing relationships with networks, studios, record labels, artists and independent content libraries.
As if Joost didn't already have all the partners in the world! We can't knock 'em though. The CAA has represented some pretty powerful Hollywood personalities, many of which have their own studios and production companies, such as Jennifer Aniston and George Clooney. The CAA has offices all over the world, and has also moved into sports representation, though there is no word on whether this will have an affect on its partnership with Joost.
A reminder of who Joost has already partnered with: The Indy Car Series, several indie film companies, CBS and other major networks, and the 30+ companies that will be advertising on its network.