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From the "what took them so long" department: online mag Portfolio profiles Joost and, somewhere in the huge text you can find an interesting piece of info - Joost will launch a web version of its video player later this year. Kudos to Silicon Alley Insider for finding it.
Here's what Portfolio says: "This year, viewers will be able to watch Joost videos in a browser window. Go to Joost's website, click on shows like Seth Green's edgy Robot Chicken or an old Rocky and Bullwinkle episode and you can watch them as easily as you'd watch a video on YouTube."