Jordan Knight Sings the Old Navy Catalog [VIDEO]

It looks like a Saturday Night Live sketch, but this is an actual ad for Old Navy. Then again, who can tell the difference these days?

In the ad, New Kid On the Block, Jordan Knight, sings the retailer's summer catalog, with ditties about cargo shorts, bikinis and tank tops. The video, from Crispin Porter + Bogusky, is made up to look like a direct-response ad for a new Knight album. The push coincides with the launch of Old Navy's online summer catalog, which will be available only to Old Navy fans on Facebook. Knight will "describe each item in the catalog in song," according to a Crispin rep.

Of course Knight and Old Navy are in on the joke. As with others, including K-Swiss, Lean Pockets and Sony PlayStation 3, Old Navy has realized that appearing to punk yourself is a good way to win over social-savvy Gen Yers.