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The face of mobile browsing and advertising is a rapidly changing sector, and is growing all the time, so there are some key aspects of its white label mobile search solution that JumpTap will be focusing on in regards to the allocation of this recent round of investment funding. One area in particular is the technology behind its white label solution, so that it can provide a reliable network for the delivery of ads, the ability to collect pertinent data based on mobile search parameters, and provide the necessary analytics to advertisers and carriers alike. Additionally, JumpTap will be using the funding to continue to grow its sales force, as well as to further its global expansion into many of the Western European countries.