Boy wonder Justin Bieber reaches adult years on March 1 when he turns 18. As a gift, the pop star's fans will try to break the Guinness World Records' mark for most social media messages sent in a 24-hour period.
AgencyNet, the creators of JustinBieberMusic.com, are rallying Bieber Fever victims through a birthday landing page, which lets them RSVP via their Facebook accounts. The record attempt starts March 1 at midnight ET.
The current record belongs to Everywhere for its 2009 #BeatCancer campaign, which raised $70,000 for cancer charities.
Bieber celebrated his fifth YouTube anniversary last month. His mom created his original account in January 2007 before rap star Usher signed him to a record label the following year. Since then, Bieber has taken the social media world by storm, attracting millions of followers across many networks. Bieber has 17.8 million Twitter followers and 40.8 million Facebook "Likes."
Google Chrome recently chronicled Bieber's impressive reach and presence on Google and YouTube in an ad below. The YouTube-star-turned-mega-celebrity most recently made a splash at the Consumer Electronics Show where he endorsed a gadget for robotic toys company TOSY.
Bieber is no stranger to making things go viral online. His official YouTube channel has 2.3 billion views. Previously, his bedtime tweets have attracted thousands upon thousands of replies and retweets.
But can the whizzes at AgencyNet and Bieber's fans demonstrate the magic viral touch, too, and give Bieber a world record on his big 1-8? We'll have to wait and see.
BONUS: The Road to Bieber Fever [INFOGRAPHIC]
For a quick glimpse at Bieber's high-profile YouTube ride, check out the fun tidbits below thanks to Danish social media agency Crisp Social, that created the infographic for Mashable in January.