Like a genie magically emerging from a bottle, Justin Bieber in hologram form arises from a golden cube in will.i.am's futuristic "#thatPOWER" music video, which debuted Friday.
Aside from the dancing digital Bieber, the clip features dancers with slick eyewear (reminding us a bit of Google Glass) and cameos from Beats Pill speakers. The Beats by Dre product also got screen time in will.i.am's "Scream and Shout" video with Britney Spears. "Scream and Shout" had been used in a Beats by Dre commercial in 2012.
"#thatPOWER" is from will.i.am's forthcoming #willpower album. The eclectic recording artist this week put the entire album on Vevo before its April 23 release date (listen below).