Marketing Vox reports that the search service Kanoodle plans to pay publishers for distributing its cookies. Niall Kennedy explains:
Advertising network Kanoodle will now pay webmasters for planting a cookie on a visitor's computer without ever showing an advertisement. Sites placing a cookie classifying a user's browsing habits into one of 7,500 contextual ad categories. Publishers in the program will be paid 5% of the revenue earned when an advertisement served on the Kanoodle network is triggered by a cookie generated on the publisher's site.
Kanoodle advertisements are an integrated option for TypePad Pro users. Bloggers could profit from distributing cookies on their own personal weblogs for later monetization on a TypePad Pro site with advertising or other blogs using Kanoodle's advertisements.