In a 48 second video clip posted to her page, Couric explains that she's going to be taking stock of President Barack Obama's first 100 days in office, and she needs your help (and Facebook juice) to do it.
The challenge, should you choose to accept, is to create a 20 second video on what Obama's done wrong or right while in office, and post it to her Facebook Page. The best videos will be included in a live broadcast from CBSNews.com on April 29 at 7pm EST.
Even though Couric acknowledges that she's crossing into trendier territories by stating "my daughters think it's really funny I have a Facebook Page...funny weird," we still think that she's doing a fantastic job combining her star power with social media savvy to raise her profile on Facebook and grow the CBS audience through potentially viral channels. The power of massive comments, likes, and user-created Facebook videos, is that the CBS message gets dispersed to new audiences (friends of friends) with every act of sharing.
Oddly enough, we're unable to share the video with you here due to Facebook's archaic video sharing limitations (you can only share videos with your Facebook network on Facebook). But, should you be interested in participating in the challenge, you can watch the video and participate here.