Now the network is working with the primetime news personality to launch a live web-based show where Couric will delve deeper into issues with one-on-one guest interviews. The webcast, titled @KatieCouric, will include integrated Facebook chat and be broadcast live to the web on CBSNews.com.
Tomorrow's debut episode airs online at 7:00pm ET with guest Glenn Beck, who will be discussing politics and his new book with the anchorwoman. On Thursday, Couric will follow-up with viewers for a conversational online video discussion from 2:00 to 2:30pm ET, hosted on both CBSNews.com and Couric's Facebook Page.
We're not surprised by the @KatieCouric web show, especially given Couric's social media presence, and find it to be a logical next step that we expect more networks to emulate. We already know that television viewers are also simultaneous web users.