Call it NFL meets QVC.
Some 50 million people watching the Super Bowl this year will be able to buy items highlighted during Katy Perry's halftime show, thanks to deals put together by Delivery Agent. That figure includes all viewers with Samsung Smart TVs and some LG TVs and Roku devices as well as anyone watching the game with a mobile device connected to Twitter.
Such users will be able to tap a "buy" button either with their remote controls or their mobile devices to purchase items marketed by Perry during the event. Mike Fitzsimmons, Delivery Agent CEO, says there will be five exclusive products available, but he wasn't sure exactly what they would be. "The reality of these things is you never know what's going to make it to the final performance," he says.
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Delivery Agent launched a similar program in last year's Super Bowl in which viewers could buy David Beckham's underwear via H&M. That effort was limited though because only viewers with Samsung Smart TVs could buy the item.
Once again, Delivery Agent is also partnering with Shazam, which will let viewers buy songs that they hear during the game.