On Wednesday WWD announced Kendall Jenner as the face of Mango's spring 2016 campaign.
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The Barcelona-based retailer plans to feature four different models and themes throughout the season, the first in which Jenner stars is called "Tribal Spirit."
Are you ready to take on the next big trend? Introducing Tribal Spirit, our new campaign starring the one and only @KendallJenner. The Full collection launches in-stores on 1st February. #TribalSpirit #MANGOGirls A video posted by MANGO (@mango) on Jan 13, 2016 at 11:54pm PST
To tease the campaign, the brand posted a behind-the-scenes video of Jenner on set dancing and acting adorably goofy.
While the images released so far seem to skew more bohemian and western, similar to those in Rebecca Minkoff's fall 2015 show, Mango's collection is said to be inspired by the African savanna and will also include a tribal print dress.
The announcement of a white model representing African heritage led to cultural appropriation outcries across social media.
Wow. I bet the WoC in modeling are thrilled Kendall Jenner will Star in Mango’s ‘Tribal Spirit’ https://t.co/tjOk9YCITN (from @wwd)— Amber Love (@elizabethamber) January 13, 2016
Oh no. Kendall Jenner will star in Mango’s African savanna-themed ‘Tribal Spirit’ Campaign: https://t.co/GDduATP4nb pic.twitter.com/laFOt7ROcg— RunwayRiot (@runway_riot) January 14, 2016
Luxury labels Valentino and Junya Watanabe received similar backlash last year when they both sent white models in dreadlocks down African-inspired runways.