Search engine marketing firm Kenshoo has just received an undisclosed amount of funding from Sequoia Capital. The end-to-end search marketing operates on an automated technology for advertising campaigns, and a central feature of the company's suite of offerings is its longtail keyword expansion. This includes an exclusive search formula for multilingual keyword expansion in order to identify related keywords based on real user search terms.
The idea, of course, is to minimize the amount of man power needed to run a successful and informed advertising campaign online. Running an AdWords or related CPC text ad campaign is a hard science, make no bones about it. Those that are heavy into it run up against the mind numbing tasks to entering data over and over again so they can run side-by-sides and constantly improve their dollar efficiency, and changes based on one cent's move in either direction can sometimes mean the difference between a profitable ad campaign and one that ends up losing tons of money.
Needless to say, there is a growing need for automated tools in regards to online marketing, especially with the growing number of ways in which campaigns can be distributed across the web.
[via Venture Capital Update]