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A new rap battle contest has been launched by Vibe, and has brought MySpace on board to help promote it across a wide audience of hip-hop and rap music fans. Powered by KickApps, Vibe Verses could be considered another "throw-away" community that's been created for a specific purpose within a limited time frame.
[img src="" caption="" credit="" alt=""]It does seem, however, that Vibe is going for an ongoing rap battle contest to continually engage its users while taking advantage of online media-sharing tools. This is the third Vibes Verses contest to date. Considering the plight of the printed media realm, I'm wondering if Vibe will be making more of its social network, perhaps turning it into a staple feature for its brand.