According to author Glenn Fleishman, it's a book that "distills hard-won lessons of successful projects into well-documented advice alongside case studies." The problem? Fleishman turned to Kickstarter to raise $35,000 for his goal, and this weekend, he failed to reach his goal.
That's right: as Nik Cubrilovic pointed out on Twitter, a Kickstarter project for a book about running successful Kickstarter projects failed to raise enough money on Kickstarter.
We mean no disrespect to Fleishman, who writes for BoingBoing, MacWorld and other publications -- but the irony was too good to pass up. Regardless, any entrepreneur worth his or her salt will tell you failure is a necessary step in the process, so we expect to see Fleishman and his crowdfunding book bounce back from this speedbump in no time.
Update: Fleishman's responded to Mashable via e-mail. He's indeed treating the campaign's failure as a learning opportunity for another try:
"I've been crazily busy in a nice earning money way through summer and into fall, so haven't been able to sit down and retool," he wrote. "Learned some great things about what works for a book. I had been thinking about it too broadly as an experience (book plus journey plus videos plus interviews) that people would support. Some folks definitely supported in that direction (about 100), but I was told by people who get this thing that I needed to have a $10 ebook and $25 print book level to pick up the people who just want the knowledge, not the 'journey.'
"Had an incredible time at the XOXO Festival in which so many things like this were discussed. An amazing event. And I have a much clearer picture of what the book could be like. Definitely, the budget was too high according to people's notions of what it costs to write a book, so I need to rethink the travel component, too!"