The Killing debuted last year; its story centers around the murder of teenager Rosie Larsen. Each episode encompasses 24 hours and the first season centered on the first two weeks of the investigation. If you haven't seen the show, it's a combination of Twin Peaks, Law & Order and 24.
As season 2 opens, lead detective Sarah Linden is still trying to solve the case. At AMCtv.com, users can interact with the case file, read official case documents, look at crime scene photos and view documents about the various suspects in the case.
The interactive case file will continue to be updated throughout the season, changing and updating based on what happens in the show.
While this sort of transmedia experience isn't new -- TV shows have been employing varying degrees of online interaction for more than a decade -- it is a sign of the growing importance that digital plays in traditional TV narratives.
While not a true social TV play, these types of experiences are all building keeping fans engaged in programming when it's not on the air.
As a network, AMC has focused on digital with its other hits -- including The Walking Dead and Mad Men.