Now, they're extending the same opportunity to all Facebook users. Anyone who "likes" the KIN page can enter in a sweepstakes to "win a KIN journey."
"We sent a girl named Rosa around the country to visit her social network in person," the page reads. "We want you to be the next to take that journey." And since the "journey" is essentially an extended social media marketing campaign for Microsoft and KIN, the sweepstakes is essentially a casting call for the next face of the brand.
Any U.S. adult can enter to win, and the whole shebang ends tomorrow.
Social media road trips aren't a new concept. Last summer, Graham Smith and Josh Baron made a grad thesis and short documentary about a Facebook road trip. And an author spent a good portion of 2009 doing roughly the same, minus the thesis.
The KIN "journey" examines the concept of online friendship in a rather outdated way; most Twitter and Facebook users realize that not all their online connections are truly "friends," regardless of a network's nomenclature. Still, it provides an interesting platform for discussion of web-based relationships and an equally interesting string of YouTube videos. Here's an overview of what a Kin road trip would entail:
What's your opinion: Are these ads "creepy"? Would you take a trip to visit all your online connections, from exes to stalkers and beyond?