Amazon has launched a new video ad for the Kindle HD 8.9, and it's not beating around the bush this time. The ad is a direct comparison with Apple's iPad, claiming the two devices' screens are virtually identical, while the price for the Kindle is much lower.
"This is the iPad with Retina display," says the text of the ad. "And this is the new Kindle Fire HD with an 8.9-inch display (...) You may not be able to tell the difference. But your wallet definitely can," the ad concludes.
The difference in price is, indeed, substantial. The Kindle Fire HD 8.9'' starts at $299, while the iPad starts at $499. In his review, Mashable's Lance Ulanoff called the device "good, but no iPad killer". However, if the price is crucial, it'll probably be the first choice for many buyers.