Perusing through the settings of our Kindle Fire review unit, I came across an interesting line item. Under the settings section labeled "Device," there is an option that says "Allow Installation of Applications From Unknown Sources." Now, this is a common setting on most Android devices, but Amazon was clear with me at the launch event that the device would not support Google's Android Market. I assumed that meant that no third-party app downloads would be supported.
It turns out, some third party apps and third-party app stores are accessible from the Kindle Fire. After enabling installation from unknown sources, I headed to my favorite non-corporate Android app store, GetJar.
GetJar doesn't list the Kindle Fire in its device listing, so I chose another Android 2.3 device and then followed the instructions to download the GetJar.apk from GetJar's mobile site. Once downloaded, I installed the app.
The app appears in the app shelf alongside the standard Amazon Appstore apps.
Welcome to the Amazon Nook
After installing the GetJar app, I went on my merry way installing various third-party apps. Some apps would simply redirect to an entry in the Amazon Appstore. Other would refuse to download.
Still, a number of apps installed without any problem -- including the Barnes & Noble Nook app for Android. The awesomeness of running the Nook app on the Kindle is partially a novelty, sure, but it actually adds quite a bit of value to the device.