Gaming networks are all the rage, right? From end users to advertisers, games have been one of the few application types to do well on the web and on mobile devices on nearly every front, and they continue to be the cause of feverish, productivity-killing addition, as we've seen with the Scrabulous video that was released earlier this week.
King.com is among those companies that has seen a great deal of success, especially as of late, through its partnerships with the likes of Yahoo, and its recently revised gaming platform. King.com is reporting a 138% increase from January 2007 to January 2008, representing rapid growth for the company.
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What's this all about? King.com is attributing the growth to new and improved games, as well as the new back-end architecture that was unveiled last fall, to support further growth for the company. As I mentioned before, King.com has also leveraged some useful partnerships with large portals, and has also gone so far as to hook up with popular television shows to create games for programs like "Deal or Now Deal" and "The Biggest Loser." Such partnerships don't just span the US, but have taken King.com on a global journey of integrated and branded games that appeal to locaized user bases.