![Kit Kat Sent Chocolate Bar Into Space to Keep Felix Company [VIDEO]](https://helios-i.mashable.com/imagery/archives/02R19JrhjwNDSZgIOYGpLnH/hero-image.fill.size_1248x702.v1647021518.jpg)
Red Bull's not the only brand to benefit from Felix Baumgartner-mania. Shortly before Baumgartner's stunt, Kit Kat sent one of its chocolate bars into space to give him a "fun break," according to JWT London, the agency behind the stunt.
The Kit Kat, which was attached to a weather balloon and launched from Cambridgeshire in the UK, reached 116,490 feet -- a bit short of Baumgartner's 127,000 feet. The brand also shared the footage online a la Red Bull thanks to a GoPro camera attached to the chocolate bar. However, Kit Kat's view count for the event -- 10,000 -- doesn't come close to Baumgartner's 8 million-plus.
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