![Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]](https://helios-i.mashable.com/imagery/archives/02QbdwpOQjbayRGss1Nxva6/hero-image.fill.size_1248x702.v1647020382.jpg)
How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.
The social influence measuring tool studied the impact of a tweet over time, based on a user's Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half -- or the half-life of a tweet. Klout measured a week's worth of retweet data to find out.
The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet's half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes.
The 75-80 range is where the big jump occurs, though. The average half-life of a tweet from a user with that score range is a huge two hours and 45 minutes. It increases to five hours and 15 minutes for the 80-85 range, and tweets coming from Klout users with a score above 85 will last for an average five hours and 35 minutes. Interestingly enough, tweets coming from users with a Klout score less than 40 actually have an identical half-life to those with a score between 70 and 75.
The results compare well with other studies on the half-life of sharing. Bit.ly recently performed a study of the half-life of tweets as well and determined that the half-life of a popular link is around three hours.
Check out the infographic Klout put together below, and let us know in the comments what you think of the results.