There's not much to this Kmart ad except for 11 instances in which the word "ship" sounds like another word. Yet Kmart and ad agency DraftFCB Chicago get maximum mileage out of the scenario, adding instances in which customers "ship" their drawers, their nighties and, of course, their beds.
Best of all, you get the pitch: Kmart lets you ship stuff right from its store. Bravo! This ad is the, uh, ship.