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There's still the long-standing question of how social media sites plan on monetizing content. We've seen a number of advertising implementations to help tackle that question, and the insertion methods for social media advertising is evolving quickly, on a daily basis.
Kontera is a company that offers in-text and side-text marketing opportunities for those brands that are hoping to become a part of the discussions occurring on social media sites, and today the company announces that Microsoft has chosen its service for displaying contextually relevant ads on LinkedIn.
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These aren't just ads, they're also bits of information that pertain to the current discussion on a given social media page. In the case of LinkedIn, that page is the LinkedIn Answers feature, within the IT segment of the community. This particular deal between Kontera, Microsoft and LinkedIn is taking advantage of Kontera's recently launched, all-in-one advertising option that combines resourceful information with a brand.