Kontera is a company that offers in-text and side-text marketing opportunities for those brands that are hoping to become a part of the discussions occurring on social media sites. They do this through a number of advertising methods, but most notably through providing in-text advertisements (you know, those random words you see occasionally unerlined in blog and news websites?).
The Blog Herald today is reporting that Kontera is releasing a plugin that creates the ContentLink style ads on for Kontera users on WordPress powered content sites. The new plugin also allows a great deal of customization on what sorts of content the ContentLink ads will appear, allowing you to block the ads from appearing on particular posts, or particular categories, or even just having them appear in comments.