Who's jolly, red and not wearing any pants? The new Kool-Aid man, that's who. Kraft Foods on Monday unveiled a new computer-generated version of the iconic, and often times destructive, punch bowl. Take a look here.
In addition to updating his look, the company is also shifting his personality to that of a celebrity who's just trying to be a normal guy. Previously, the Kool-Aid man had few words to say -- aside from "Oh, yeah!" -- and would often just crash though walls with that trademark, affable grin.
The campaign comes as Kool-Aid introduces its liquid-only mix, which debuted in January and recently reached national distribution. Watch the video above to learn more.
What do you think of the new persona? Oh, yeah! or Oh, no!?
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