Kraft Courts Mommy Blogger Readers With Online Talk Show

 By 
Todd Wasserman
 on 
Kraft Courts Mommy Blogger Readers With Online Talk Show
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Thirteen Kraft brands, including Jell-O, Mac and Cheese and Chips Ahoy!, will be featured in the series,

The series, which goes live on May 17, will run weekly. Episodes will range from two to four minutes in length. Forty of the 72 episodes will feature Kraft bands. Mark Stewart, vice president of global media services for Kraft, says the show will be promoted across MSN properties and via search ads. The idea was "to be a part of conversations" that moms are having.

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