Mother monster Lady Gaga knows how to create buzz around any debut, and her latest advertisement is no exception.
The singer tweeted the revealing ad Monday evening to campaign for her new perfume, Fame. Photographer Steven Klein shot the image, featuring a nude Lady Gaga with army men crawling strategically across her body to cover any private areas.
Though she's known for making jaws drop, Gaga admitted to more than 27 million followers that she was a bit nervous about the ad.
i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!— Lady Gaga (@ladygaga) July 16, 2012
In addition to the ad, she also hinted at a commercial to follow the print ad. Considering the build-up to Gaga's past videos, fans can likely expect plenty of social media teasers and perhaps a leak of the footage.
The perfume, which will hit shelves in September, is dubbed the first-ever black perfume, turning clear once spritzed. It's described as "black like the soul of fame, but invisible once airborn."